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Herschel Supply Co.

Stylishly rugged bags from our northerly neighbors

When it comes to choosing a career path, there are two kinds of people: those who continue a rich tradition of craftsmanship passed down from generation to generation, and those whose grandparents made barrels. Turning the latter lemons into refreshing bag lemonade, the peeps at Herschel Supply Co.

From a bro-n-sis whose immigrant grandparents "packed the belongings of their small home" and brought their barrel-making biz to North America, HSC makes rugged sacks that would've aided in their forebears' journey, with the innaugural collection claiming inspiration from "American heritage" and "vintage mountaineering", which actually involved a lot of hiring other people to carry stuff for you, but whatever. Totage starts big with double-coated polyester duffels (all lined with custom nylon fabric) like the cylindrical Ravine, avail in monochrome shades of mauve, red, black, and white; the black Tailgate, featuring an interior wet/dry compartment, an insulated waterproof changing mat, and stowaway padded backpack straps; and the Novel, boasting a separate shoe compartment on the bottom to keep your "kicks away from your kits", as getting them mixed up can be seeeeeeew exasperating. Backpack models're highlighted by the Village, with "tear-away" waist straps, cushioned laptop sleeve, & fleece-lined sunglass pocket, and the Stadium, with a "crush-resistant" hat carrier, (an easy claim to back up now that Big Pun isn't around to sit on it).

For the ultra-lite traveler there's the Seventeen, an "essentials" day bag that can be slung over the shoulder or around the waist, identifying two more types of people: those who carry bags over their shoulders, and those whose grandparents shouldn't have had kids.

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ExhortBag it up the fun way at HerschelSupply.com

Herschel Supply Co. (Emailed on July 7, 2010)

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