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Sure, Norway consistently ranks near the top of international Quality of Life rankings, but considering half the year is mired in darkness and pickled fish passes as food, their happiness obviously depends on one thing -- dressing like the tits! Join in their shivering bliss, with duds from Johnny Love.

Peddling a fresh collection of jackets, hoodies, shirts, and jeans they claim are all "equally suitable for work, leisure and royal audiences", JL's just now granting US citizens access to a webshop stacked with Norwegian streetwear so epically stylish, you'll finally understand what all The Scream-ing's about. Jackets include a seven-pocketed, urbanely snug, mid-length button-up called the Perry (made from wind- and water-resistant cotton), the fitted half-trench Hamilton (cuff straps, closeable standup collar...), and a plain front cotton/rayon Hoody in five colorways; under those can go buttondowns like the long-sleeve Costello (in two differently-sized plaid patterns) and the shimmering, solid-hued Ferry, the short-sleeved counterparts to which they've named the Petty and Dylan, in honor of the Traveling Wilburys -- hey, where's the That Dude From ELO vest? Keeping you decent's an "updressed suit pant" called the King and a pair of slim-cut, triple-stitched, stone-washed cotton chinos called the Geezer (each in three colors), plus jeans like the NY-071, whose straight hip/tight leg design they describe as "carrot-fit", though it's not clear where all those novelty props and steroid muscles go.

To round things out, JL's dropping a duo of leather belts with polished metal buckles, plus nine colorways split between two styles of slim-fit shorts, revealing a set of legs that've spent half the year in darkness, and flank your pickled fish.

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Johnny Love

Published: March 19, 2010 at 4:00am EDT

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