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LimoLand

An aristocrat's take on modern streetwear

A successful man's Golden Years are filled with certain inevitable activities -- mornings spent reading the paper, afternoons at the country club, and nights spent...carefully designing your own collection of ill-ass street threads, yo! Seriously doing just that, the guy behind LimoLand.

The product of a 60ish French venture capitalist/ photographer/ bon vivant who also happens to own the world's largest private collection of Modern African Art, Paris-based LL's finally blessing the Internet with their collection of glossily neon'd apparel and accessories unified by the theme of "luxury streetwear for prosperous people" (because once you've made it to the top, you'll want to blend in with everyone you stepped on to get there). Ltd ed highlights for the impending Autumn include eye-popping nylon collabs with Canadian brand K-Way, from a waterproof hooded slicker in five brazenly-contrasting sleeve/chest/torso colorways, to eight stadium jackets rocking contrast striped collars/hems/cuffs, and body shades from white to light pink; there're also a handful of reversible, monochromatic, quilted nylon joints done in conjunction with Wild Things (too bad they couldn't make Kevin Bacon some pants). You can also nab silk-lined, premium cotton hoodies, shortsleeve polos with contrasting arm/waist bands and collars (turquoise w/ salmon, etc..), and woven nylon swim trunks done in conjunction with Hartford, though the only Whaler around will be you.

To portage all this gear, they've even got an entire line of Porter-collab'd accessories, from leather laptop covers, to heavy-looking canvas totes, to a series of duffels called Boston Bags -- if they're filled with money, there's nothing to stop you from the inevitable activity of slanging reggaeton demos on the corner.

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ExhortGet your eyes on the full collection and freshen up your wardrobe at ALimoLand.com

LimoLand (Emailed on August 4, 2010)

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