Catering to the activist-drinker, BP lets brew-philes launch online petitions convincing bar owners there's enough demand for specific beers; once a BP's enacted, the petition creator asks fellow imbibers to support it by saying they'd drink it too -- though if you're pushing for Zima, you've already seen how powerful petitions are, now that you can't get within 500 feet of schools.

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See if you can drum up any interest in Smirnoff Ice at BeerPetitions.com