Celebrating the launch of their first-ever web shop, top-notch shirtist Rufus is giving Thrillist readers 25% off their first purchase of any buttondowns, including sophisticated long sleeve styles in Blue Dot Retro, Two-Tone Purple Stripe, Blue Herringbone Stripe, or Light Blue Mini Squiggle (though Papa Smurf's quick to point out how cold it is).

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To get the discount code, and a free download of indie artist Dan Mill's new album, become a fan of Rufus on Facebook, and they'll send you a message with the deets