After experiencing massive success, many business owners explore their creativity, then say "Hey, lets just do the same thing that made us all that money". Being rich is sweet. Following the path that made him famous, Shawn Stussy with S/Double.
From the designer behind one of America's most successful surf gear concerns, S/Double's inaugural line of casually familiar duds has been in the making since the Stuss-ter left his eponymous biz in '96, and's avail exclusively in an online shop he describes as the "modern equivalent to a flea market stall", so where're the Ace of Base cassingles at? The understated action starts with outerwear like the un-graphic'd, summer-friendly 7oz Standard fleece hoodie, and the beige-or-navy, five-pocketed, driving jacket-esque Station (made from extra-durable Bedford cord), while under those fit tees with designs like a crest featuring a crown-wearing bird who's clutching a wrench & paintbrush (apparently he has no idea where his career path's Gogh-ing). Keeping you decent're narrow-legged khaki bermudas, dark-washed "modern fit" low-rise 5-pocket jeans, and rugged Utility chinos which're broken in via a "rigorous ten year wash", hopefully eliminating any germs responsible for seven year itches.
To keep you rockin' head-and-toe, S-Dub's also pushing embroidered hats plus a few pairs of kicks, including the vibram-soled, contrast-stitched brown leather Stadium, and the dressy, off-white nubuck White Bucks, which've followed the most sure money-making path of all: being male.
Published: April 19, 2010 at 4:00am EDT
Be the first to know about the newest restaurants, bars, & events in your hood.