Sometimes a company must expand its approach to find a wider audience -- Saab augmented their aerospace work with cars to nab the consumer sector, while American Apparel realized apparel was no match for line-toeing, underage smut. Expanding their tech into music discovery, We Are Hunted.

Powered by Aussie news aggregator Wotnews, Hunted leverages its parent's 'net-trolling technology to chart -- and let you listen to -- the most popular tunes on the interweb, because natural disasters and epidemics are only as fun as the benefit concerts they inspire. Utilizing semantic search technology and algorithms that would explode your face if you actually tried to understand them, Hunted monitors the most-recommended tunes on music sites such as iLike and Last.fm, social media like MySpace and Twitter, and various blogs and forums to produce a daily list of the most popular 99 tracks, factoring in "sentiment, expression, and advocacy" -- proving that album sales are one thing, but OMGs are king. The tunes, which're laid out in a simple 3x3 grid with click-to-play functionality, include indie rock from known quantities (Yeah Yeah Yeahs, Death Cab for Cutie) and Wikipedia-page-less artists (The Gary's, Kinetic Stereokids) alike, as well as interestingly old rap, from vintage Wu-Tang to B.I.G., suggesting that while hip hop may not be dead, the people its fans seem to like certainly are.

You can cruise Hunted for the most popular tracks by day, week, or month, and sign up for weekly emails that'll bring the info direct to your inbox, since lord knows once you get surfing, you're not gonna be able to tear yourself away from the latest ad for a pair of tights.

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Check out today's hottest tracks and discover some new tunes at WeAreHunted.com