New York

5.8.07

Emerald Rose Boutique

Shopping at Barneys usually ends with you angrily wondering how a graphic t-shirt could possibly cost $100 when the spliff that facilitated its creation was only worth $5. Gear up without the markup at Emerald Rose, just opened in the LES.

ERB purveys distinct-but-wearable fashion from up-and-coming designers, at prices significantly lower than those of designers who have already up-and-came. Despite being not-big, the store stocks everything you need, save whimsical penis-socks:

Graphic tees/headgear: The $40 tees're of the softest cotton, while ERB's trucker hats are adorned with original artwork so fearsome and anarchic, you'll forget how much Ashton Kutcher made you hate trucker hats.

Button downs/track jackets/denim: The jackets're bamboo-fiber jobs from Sameunderneath; the denim (around $135) is from Holland-based GSUS (add a "The", and it's pronounced as you would the most compelling child-molesting bowler in the history of cinema).

Suits/Jackets: Custom suits starts at $400, complete with subtle touches like inner-lining piping. For a superfreakier look, go with the vintage UPS pilot's jacket w/ Rick James emblazoned on the back, sure to elicit comments like, "Are you Rick James, bitch?"

In the near future, ERB'll expand their inventory, notably with GSUS' resin-treated jeans line. Amazingly, the resin's of the Amsterdam variety -- so you can start creating your own inspired t-shirt designs, as soon as you smoke your pants.

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