A dimly-lit sleeve deco'd in Gilded Era chic (wood plank tables, antebellum-style wall friezes), Elsa's an esoteric cocktail den (i.e., the velvet falernum + applejack Jaszek) doubling as a haberdasher: two in-house seamsters will tailor gear from their own custom lines while you wait -- making them the only people you didn't go to college with who'll dare you to drink pantless.

Damn good cocktails on this menu, son

From a triumvirate of resto vets (5 Ninth, Le Zoo) and cheffed by the former (Bklyn) Porchetta guy, 10's a Flatiron-shaped, leather banquetted space slinging artisanal suds (Allagash White, Smuttynose, Victory Pils, etc) and Mediterranean-inspired eats that're "mostly local" (e.g., homemade potato gnocchi w/braised porcini), but sometimes "only local if you're Will Smith in I Am Legend" (bison steak).

Check out the delicious grub on this menu

The Plaza's new mini-mall's rocking two new boutiques: the first stateside shop from luxe leather goodsmen MCM (bi-fold wallets, trapunto-stitched weekend bags, etc), and an uptown outpost from NoLita clothiers SSV, who're hawking downtown steez (Troglodyte Homunculus button-downs, Wolf-Rayet oxfords, etc) in a shop equipped with a one-way mirror that lets well-heeled passers-by check you out as you check out yourself. Obviously, these will soon be everywhere.

Up to 80% off otherwise absurdly expensive Swiss timepieces from Tissot, Hamilton, Longines, and Rado -- formerly known as Schlup & Co, watchmakers to the world's most discriminating bald accountants.