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Thrillist New York

FarFetch

Independent retailers get an online mall

America's always welcomed UK exports with open arms, from Zeppelin and the Stones dominating the airwaves, to Premier League soccer dominating the 6-8am time slot on ESPN2. For a haute fashion website standing next in line, check out FarFetch.

Originally launched in Europe as a one-stop online emporium stocking gear from boutiques in Paris, Milan, Copenhagen, and its hometown of London, FF's thrown open its virtual doors to the US and added threads from LA and NY, but not Minneapolis, cause Brett Favre already bought their entire stock of Real. Comfortable. Jeans. Tracking on-floor product in real time at 40-plus independent retailers, New York's rep'd by BBlessing and Assembly, but the real value's seamlessly perusing faraway spots ranging from Traffic in LA, to Societe Anonyme in Florence, to London's The Old Curiosity Shop, to Copenhagen's PARISTEXAS, to Milan's Wok, whose specialty is Mongolian Beefy Tees. Searches can be narrowed via myriad helpful tags within the general umbrellas of clothing (jeans, underwear...jumpsuits!), lifestyle (gadgets, grooming), and accessories (ties, belts, helmets), while further refinement's courtesy of style categories including "Luxe" and "Cult", which either encompasses "unique labels with an inventive take on fashion", or anything that'll cover up your Blue Oysters.

In addition to gear, there's weekly editorial content from "respected journalists" including interviews with designers/boutiques whose duds appear on the site, fashion trend discussions, and holiday gift suggestions. Who wants Red Bulls tickets!?

ExhortAdd this to My Thrillist

ExhortThey say New York has everything, but see what you're missing at FarFetch.com

FarFetch (Emailed on December 21, 2009)

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