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Freemans Sporting Club
The Sporting Club goes sportier

Following your inspiration literally can be tricky: it's the difference between penning songs inspired by Elvis and becoming a flying one. Requiring no sequins/acrobatics, the new Freemans Sporting Club.

Using their frequent fishing/hunting/camping trips as the loose principal behind their NoLita trifecta (barbershop/restaurant/garment store), the FSC gents have converted an old West Vill bodega into a haberdashery that takes the brand's sporty theme literally, outfitting not only sartorial city dwellers but also those looking to take an outdoorsy trip of their own, BYO mushrooms. Staffed by their first-ever in-house tailor, the joint'll sling the customized duds that loyalists have come to expect, from suits handmade in Brooklyn out of deadstock wool and lined with horse/camel hair canvas glue-lessly attached via "over 1000 baste stitches" (which, when removed, allows the components to float), to button downs and half-lined jackets made from Japanese selvedge (wear 'em with jeans, though, and good luck convincing anyone they aren't Canadian). The foray into woodsman-friendly gear is no less attentive to detail, with soon-to-be-stocked items including handmade compasses, dry bags, solar radios, and meticulously-crafted whittling knives, plus a carefully curated collection of good-for-the-road books (fiction & non) and mags covering sports and fishing, itself technically a sport unless you're a fish, in which case it's a magazine about harassment and murder.

As an added bonus, they're planning to use the former bodega's counter space to brew up espresso and slow drip, a name which if taken literally describes most aerial Elvii.

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1. Freemans Sporting Club 327 Bleecker St, New York, NY 10014

Using their frequent fishing/hunting/camping trips as the loose principal behind their NoLita trifecta (barbershop/restaurant/garment store), the FSC gents have converted an old West Vill bodega into a haberdashery that takes the brand's sporty theme lite

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