TowelMate

Expanding beyond just gym-appropriate options, TowelMate's added hidden, water-resistant zipper pockets to towels intended for the beach, golf course, and hot leather car seats, sizing each to hold appropriate products (iPads & sunscreen, cigars & tees...). They've also labeled each side to prevent wiping your brow with club dirt, beach sand, and stuff people other than terrible golfers don't want on their brow.