This ingenious beer-cessory just put foam koozies on notice

Ostensibly a better way to prevent the beer you're sipping from becoming repellently lukewarm at the beach, on a boat, or lazy river-ing, the $20 BottleCamo is about to become your go-to mutant koozie for a couple more headache-mitigating reasons. For one, it unscrews to reveal a quarter-inch neoprene sleeve lining that not only insulates the brew 40% longer than a traditional foam koozie, but also softens the blow from any accidental drops after one too many. Best of all though, it's a dead ringer for a Klean Kanteen water bottle, so you'll easily fool fun-hating authorities into thinking you're just healthfully hydrating.

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