Own Watches you can try before you buy

Launched by a couple dudes who wanted tourbillons but didn't feel like dropping a carload of cash on a timepiece, OVO Watch Co. peddles dressed up wrist-tickers with Japanese (and soon Swiss) movement at "a radical price point", beginning with the sub-$100 debut Wicker chronographs. Avail in three silver & black colorways, they boast sand-blasted dials, diamond-cut hour indices, and brushed stainless steel bracelets. To sweeten the deal, the fledgling outfit's "try and buy" offer gives you three days to wear one around before deciding whether to keep it, and has a voting system's in place to inform future product designs.