The smartest merchants hawk their products in the wee hours of the morning, when you're at your most "receptive", and Ballads of Faith: 26 Inspiration Songs seems like a deal you just can't pass on. Taking tipsy consumerism high-end: Project One.

From the late-night impresario behind NYC's Sensei and SF's Otis, P1's 3000sq ft of warehouse space that lowers your purchasing-stuff inhibitions with booze, then ushers you into an adjoining mixed-media art gallery filled with merchandise slightly artsier than that typically shilled during 3am The Substitute 4 breaks. Hit the industrial-swank 16ft lacquered plywood bar, backed by gold-framed portraits, to slurp down 16 boutique reds/whites/sparklings (plus sangria), 10 worldly bottles/drafts (Hoegaarden, Spaten, Sapporo...), and Soju-infused pink lemonade and mojitos (sojitos? sojutos? sojujitos?). Once silly'd up, proceed to the front gallery, which currently houses classy photos of naked ladies, glitter paintings of whales & aqua-goddesses, and backlit Muhammad Ali/Bruce Lee cartoon panels meant to be viewed through the 3D glasses piled on the floor; in the rear, there's plush leather seating and a massive dance floor, so that you may indulge in that other activity you have to be lubricated to enjoy.

For entertainment, P1's planning to host DJs or live acts most nights, kicking off tonight and tomorrow with house/hip-hip/mashup. Also on the way: a full bar, the only Inspiration Song you'll ever need.