Consumer society dictates that man spend, spend, spend and amass a wealth of material possessions, when really, all you crave is starting an underground brawling club with which to smash Jared Leto's pretty, pretty face. Or just rent those material possessions, with Rentalic.
Outta sunny San Mateo, Rentalic's an online, person-to-person rental marketplace, whose stated goal is to "minimize the creation of new waste" by matching those who need products or services on a temporary basis with those who can lend or provide them for a price, but one-ups Craigslist by verifying that each party's legit, but not if they're too legit, since Hammer's only looking to borrow. Key in what you're looking for for and your zip to see who near you's got it, or simply browse listings by area; SF's got everything from power drills for $4 a day, to professional videographer services for $200 a day, to Perfect Pushups for $2 a week, i.e., $202 gets you one technically perfect video of your new pecs. Once you initiate a rental, Rentalic either verifies that you've got enough dough for the transaction via Paypal, or directs you to the lender's "request approval page" so s/he can vet you personally, before giving you a secret code to reveal to the lender when the pickup is made, so he or she knows it is you, and not that crazy guy who goes door to door asking to borrow Perfect Pushups then murdering people.
Once you use and return your rental, Rentalic asks you to rate the item/service, while the lender's asked to publish feed back on you, all while Brad Pitt smugly looks on, spouting coy maxims and occasionally having sex wearing a dish glove.
Published: May 7, 2010 at 4:00am EDT
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