Spring Gear at FTC
As any recently divorced but still bangin' 40-year-old can tell you, there are certain advantages to abandoning your more mature devotees and targeting the "youth market". For business born of a similarly fruitful move towards the young, hit FTC.
Once just the skate section of a stuffy outdoor gear joint slingin' leg warmers to people's moms, FTC eventually decided to cut the elderly out of the equation by launching their skate-only flagship, and churning out lines of street-savvy gear for the lads that brought them this far. First up for Spring're hoodies: there's the thick "Mark" in both green and black, fairly nondescript aside from its FTC forehead logo, and the black or gray fleece "Dubb", brightly accented with knit shoulder stripes in red/white/blue (and the star is you you). There're also a couple surprisingly more-growns-up looks, like the lightweight/water-resistant "Penny" jacket in shiny red, black, or blue nylon, w/ a retractable hood and cinching waist, and the relaxed-fit "Euro" button-down (w/ a single breast pocket, tagged subtly "FTC") in blue/white checked Oxford cotton -- try it on while the illegitimate son you call your "little brother" picks out his trucks.
Tee-wise, fresh options vary from the 76ers-style "86ers" (the year FTC started), to a "Bridge" tee that places an orange GG Bridge on all black, to the backwards-FTC-bearing "Rearview" -- also the aspect to most thoroughly check out before going home with your friend's mom.
