There's nothing more memorable than a well designed logo, as evidenced by Boeing's sweepingly postmodern evocation of space flight...you know, the one with two circles suggesting a ringed planet? Well, there's also a triangular spaceship thingy...and it's, like, blue, or sometimes white...still nothing? As evidenced by Nike, then. Purposefully making custom ones even more heinous than Boeing's, Horrible Logos.
Ensuring not just Northwest plane manufacturers benefit from bad design, HL was started as joke by a very-Southern-California-based web designer intent on spoofing the internet-only firms undercutting more legit design crews; now the site boasts hundreds of hilariously awful custom logos, which're sketched in no more than five minutes for just $5, and because he promises he's using said money on beer, feature very few straight lines. Logos range from one boasting five identical "U" shapes backed by a horn-looking thing for the Bellingham-based WWU Viking Band, to a cheeky inflating-bicycle-tire-inspired sketch for Canada's Pump Interactive, to one slashed with angled lines that could almost be the initials for soccer blog Arsenal News, which Americans enjoy until they realize it's not about huge guns. HL's also just started offering equally Horrible Jingles (complete with epically bad vocals backed by amateur synth beats) that cost $10, and're done in (wait for it!) 10 minutes; these include a suitably bubbly ditty for Bunny Bubbles Designs who, among other things, "also make regular soap shaped soap", one for Steve's Guitars, where they have "really good guitars", (and predictably features really, really bad guitars), and a rock-anthem for Josie Frese (2 weeks old), whose dad "just got her the best present ever", and also a jingle, apparently.
The most awesomely horrible jingle is an absurdist rap for a super-sweet email newsletter (that tellingly rhymes with "illest") "that's got all the news to keep you informed, yo", plus a lazily scrawled new logo that's not nearly as memorable as the current one...you know the reticule-inspired one, that's like black and red...really, this doesn't ring a bell, at all?! Are you BLIND?!? Fine, drink your coffee.
Published: November 19, 2010 at 4:00am EST
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