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Because every clothing retailer eventually heeds the siren song of making their own duds (except for Hot Topic, because they’re too busy being edgy to create proprietary OMG? WTF! shirts), the Drew Lewis founders are now designers with their own brand, and tonight they'll unveil their very first purchasable assemblage of men's gear: a cold-ready holiday collection they swear will stand the test of time better than that Amy Grant Christmas album you just bought.

They’ve literally gone head-to-toe, with the latter getting thick cotton socks, thermal underwear tops/bottoms, cuffed khakis in rust-colored wool, and straight-legged denim with all sorts of wash treatments, one of which somehow actually got made into a movie.

Take it to the top with ringer tees, woven button-downs with all manner of patterns, cashmere cardigans and sweaters (get the orange one!), and patterned vests with horizontally stacked lines of Xs & Os, also Stedman Graham’s brash piece of apparel listing every person he's banged.

There're also wide-collar wool button coats & blazers, plus slim-cut, single-breasted full wool suits, copper-pigmented, double-breasted leather jackets, and even coonskin caps, which will certainly be a Hot Topic of conversation, at least until someone walks in with a “Cereal Killer” shirt...with a bowl of cereal! Damn those guys are good.

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The party's tonight, and you know how they do with the free drinks for customers, so see pics and renderings of the collection at Drew Lewis' Facebook page, then show up and drink/shop