This article is from
Thrillist London
Swag of the Month
Like a personal shopper, only way less likely to bankrupt you
From personal shoppers on back to your mother, having someone else choose your clothes is risky business, though given the size of your postman, you can't really blame your mum for assuming you'd grow up into a giant. Selecting you t-shirts that fit in every way: Swag of the Month.
Just launched internationally after roaring homegrown success, this LA-native service sends you a new short-sleever every month, specifically chosen "to match your personal style", literally down to a tee. They'll pick your torso-coverage after you complete a seven-part profile, with multiple choice q's ranging from how much colour, branding, etc. you prefer, to more arch personality stuff, like what celebrity you remind yourself of, and which concert you'd rather go to (The Plain White T's thankfully not an option here). From there, they'll shoot over your very-much-you, but still ever-varied monthly, with previous shirtage ranging from an abstracted closeup of guitar necks, to an arty, red-hued print of a wind farm, to a design baring the huge-print "sheep get slaughtered", true of anyone that spends so much time at the baa.
Plans are afoot to open up an e-shop, meaning you could opt to be fully back in charge of what you wear, but only after you've grown into the ones you have, young man!
Boulevard Clothing
America's past = your wardrobe's...From a Crewe-based...crew, this just-launched label slings a wide swathe of casual retro swaddling, much of which takes its cues from mid-20thC... more
