Target guy targets cooler stuff
By day, David Schwen's an award-winning creative at Target. But by night, he peddles his own bizarre collection of designs which, ironically, is basically the one collection not carried by Target. Skip over Lauren Conrad's breezy-yet-chic-yet-affordable stylings in favor of:
Interestingly, exactly 365 of the designs (including a couple of those listed above) come from Schwen's just-completed "Make Something Cool Everyday" project, meaning unlike someone's appearance in LC's new beachy mod line for Target, his online catalog's anything but thin.