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American Giant

By Joe McGauley

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Launched by a former Chrome honcho, AG's premium, made-in-America basics kick off with sweatshirts they claim're the best "on the planet", with construction & materials that'll ensure they last for decades. Styles include crewnecks, pullover hoodies, quarter-zips, and '50s-varsity-jacket-inspired snap cardigans, who keep calling yo momma a Lovefool.