New Britain Watches The James Dean of watches

An horological homage to America's Industrial Age that's ironically (albeit "meticulously") constructed entirely in Switzerland, New Britain's luxury timepieces are modeled after classic motorcycle speedometers, symbolizing the US of A's "spirit of freedom and independence". Except when it comes to speed limits. Limited to 100 pieces, their debut chronometer's available in three colorways, and comes with features typically seen in watches twice its price, including a see-through "exhibition" caseback that reveals sandblasted, manual wind Unitas innards, polished screws surrounding a coin-edge bezel, and a cabochon (jewel-style) crown that's blood red, perhaps a warning about pushing your "freedom and independence" on a motorcycle.