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Because nobody should take fashion advice from a dude who wears the same red suit every day, the three Santa Barbara pals behind Riviera Club've just launched an e-shop, bringing the world preppy garb "influenced by the unmistakable aura of west coolness", so...shuttered shades and grating hubris for everyone! Or maybe they didn't mean Kanye, which would explain the winter-appropriate...

Sweaters: All knit from a cotton/cashmere blend, each sports a distinct navy & grey horizontal-stripe pattern, including one they're calling "Chevron", as it's good at hiding spills comprised of sideways V's that resemble those found in the company's logo.

Outerwear: These range from a waist-length, zip-n-button fur-collared job whose striped lining boasts "just the right amount of knap in the fabric" for warmth and comfort, to a two-button tweed/herringbone blazer inspired by Napa's harvest season, which is perfect, as you're already mad buttery.

Button-downs: 20+ collared jobs come in a variety of stripes, plaids, and solids, including the Club Shirt (seven colorways), which "can be worn in any situation" thanks to its "casual fit", not to be confused with the kind that makes Kanye unmistakably cool.

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They're also stocked with pants, tees, and thermals at RivieraClothing.com