7 Regent Lane Custom-tailored suits, below off-the-rack prices

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Regardless of your profession, you need at least one good suit, and if you're Shawn Kemp, you need at least one good suit that doesn't start with "paternity". Get yours in amazingly affordable fashion with 7 Regent Lane.

Just launched by a formerly off-the-rack-wearing Wharton dude and his wife, 7RL is an e-suit slinger that'll save you a trip to Hong Kong with custom-fitted, quality-fabric'd, sub-$400 get-ups individually sewn by non-sweatshop stitching pros in China, who promise "Mercedes-quality suits for the price of a Civic", while also guaranteeing Fit. You'll choose from one of three fabric-specific collections, then a color or pattern (if you're unsure, they'll send you swatches for free), then customize everything from pants pleatings to jacket pocket options, which include an addable ticket pocket -- thereby preventing Harrison Ford from punching you in the face. Once you've pretended you know which pleat styles are fashionable, get the suit custom-fitted by taking 12 different idiot-proof measurements and entering them on a pre-printed form or into their iPhone app -- a process that all-in-all will only take about 15mins.

Also worth noting: screw up the measurements and they'll still hook you up with the cash to get it re-fitted, plus they'll have a suit-complementing line of custom shirts in the near future with more than 50 fabric choices, so finally each of Shawn's offspring will be individually Kemp-t.

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7 Regent Lane

Published: February 28, 2012 at 4:00am EST

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