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Thrillist PhiladelphiaUgmonk: Ug's a line of shirts, sweats, and accessories bedecked with minimalist statements in choice typography, run out of the graphic designer-cum-appareler's parents' Downingtown home...more
E&E Sunglasses: Run by a guy/girl team named Erik and Elinia, E&E's a brand HQ'd in the Laplands (yes, that's in Sweden) that's putting out a line of classic-look, only-available-stateside-at-Reward, acetate-framed shades...more
Premier League: Previously existing as an eBay store until they realized this Internet thing hasn't quite taken off yet and decided to expand to a brick 'n mortar, PL's a sun-streaked gallery with shoebox wallpaper and shelf-upon-shelf of 300+, often-limited-edition Nikes...more
Briar Vintage: The just-opened bro-shop to Old City's chick-centric Sazz, Briar's offering a full antique apparel experience thanks to a choice collection of pre-JFK menswear and accessories...more
Jack Wills: From the land of Winston Churchill, the Queen, and a little someone called Sporty mother-effing Spice comes Jack Wills, a "university outfitter" dealing vintage varsity looks from a two-level US flagship in Rittenhouse...more