Sweden's given us plenty: from IKEA being in everyone's living rooms, to Ace of Base releasing catchy hit songs about how they hung out with Marlee Matlin, and saw her talking to them. And now it's given that other baby we always wanted: sweet sunglasses, from E&E.
Run by a guy/girl team named Erik and Elinia, E&E's a brand HQ'd in the Laplands (yes, that's in Sweden) that's putting out a line of classic-look, only-available-stateside-at-Reward, acetate-framed shades named for famous Swedish beaches, but not Swedish Beaches, which's best known for the stirring ballad "Vind Be-Neat Me Vings". Choice optics include:
Tofta: These oversized wayfarers are black-framed with dark mirrored lenses, and have an extra-wide bridge, perfect for folks with a "longer distance between their eyes", aka those who're less 20/20, and more 10-10-321.
For those without gigantic freak heads, there're these medium-sized jawns available in black or translucent green and named for the home city of the country's first heated swimming pool -- which, when translucent green itself, means you should get out of the pool.
Ribban: Another big style with ray-reducing UV 400 lenses, tortoise shell is the best look for these thick aviators, which's also why John Travolta went as Donatello for Halloween last year.
And because they anticipate you horribly mistreating these things, all pairs come with a folding case made of black vinyl, just like the Ace of Base album whose repeat listening has led you to lead a lonely life.
Published: June 14, 2011 at 4:00am EDT
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