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Thrillist San FranciscoPladra: From an outdoor-loving FIDM-alum Palo Alto-an who says "plaid" is his favorite color, Pladra does one thing and one thing only -- stitch together classic flannels in 10 lumberjack-tastic colorways...more
Voyager: Created by two gear shop-owning surf buddies, Voyager's a 2000sqft art gallery/boutique hybrid sporting two mini versions of SF staples -- Revolver and Mollusk Surf Shop...more
Chubbies: Just launched by three Stanford grads who promise "a product that meets -- nay, exceeds -- our highest standards for shorts excellence", Chubbies are a line of radically short shorts for dudes...more
Gangs of San Francisco: The first brick 'n mortar for SF's resident history-diggin' tee-maker, GOSF is a walk-in-closet-sized boutique in Lower Haight mostly blanketed in found wood (including a smattering of old whiskey/wine cases)...more
Skyline Sunnies: From a Potrero Hill dude and his Taiwan-living buddy with serious connections when it comes to production is a just-launched shades-ufacturer paying homage to the SF skyline...more
Brand new to the Lower Haight, SFC's a consignment shop "for sneakerheads, by sneakerheads" -- where you'll find a colorfully deep collection of... more