Using television as your inspiration is a dangerous path to travel down, as anyone who's ever been treated at a Doogie Howser Free Clinic quickly found out. Staring danger (and the Smoke Monster) in the face to launch a TV-inspired super boutique, Voyager, soft opening this week.
Created by two gear shop-owning surf buddies, Voyager's a new 2000sqft art gallery/boutique hybrid sporting two mini versions of SF staples -- Revolver and Mollusk Surf Shop -- that goes all mystery island on the space, building a Jacob-approved, reclaimed Salinas wood cabin for the former, and a periscope-equipped submarine interior for the latter. Revolver'll stock affordable classics like Volta kicks, their in-house line of jeans, and coarse leather belts, plus bring in newer, not-at-their-Lower-Haight-store goods like denim from Amsterdam's Scotch & Soda, and geometrically-influenced, uber-colorful wearables from Hixsept... uh, Gesundheit! Meanwhile, Mollusk's sub'll carry mostly island-traversing steez, including alpinism-inspired Patagonia outerwear and Sierra Designs' adventure-conscious everything, as well as MSS's signature line of surfing attire, which for you generally includes a mustard-stained undershirt, boxers, and several Bit-O-Honeys.
The space'll also retain some of the original gallery plus there's even a bookstore with an abandoned island factory vibe that'll shelve more than 5000 art tomes they're describing as "obscure", which could also describe the docs at Doogie's clinic's weird technique of just shoving tons of tongue depressors in your mouth and hitting your knee with that reflex thing for an hour while typing into their computer diary.
Published: June 20, 2011 at 4:00am EDT
365 Valencia St
San Francisco, CA 94103
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