Own A sought-after sneak brand hits the Web

That an overabundance of cheap knockoffs can hinder quality assurance is a fact that can be attested to by anyone who's bought a knockoff Rolex. Or watched Multiplicity. Ending the e-counterfeit threat by slinging the goods direct: Supra Footwear.

Quickly establishing themselves as one of the hottest kick concerns in the biz upon launching five years ago, the SoCal skate brand's just-debuted e-shop was created in hopes of making it easier for fans all over to grab a pair while "reducing counterfeit activity", which, considering shoes are involved, could literally be called "faking the funk". New Spring steez starts ankle-high with the Bandit, a suede-and-ribbed-canvas boot-inspired midtop in seven contrast colorways; the variously textured, industrial-looking Skytop, cut from their proprietary abrasion & weather-resistant "Tuf" material (14 monochromatic options); and the Society, boasting dual Velcro straps and a "speed lacing system", though why would you want to give any of that stuff away itsfreakingincredibleaaaaaaagggggggghhhhhh!!! Below-the-ankle highlights run from the Dixon, a chunky skate joint whose eight leather & suede options include a tan Timberland-esque job with contrast ankle cuffs and gold rope laces, to the thick-soled suede Avenger, a model they claim was "basketball-inspired", not to be confused with uninspired basketball, aka, the NBA regular season.

To keep the rest of you not-naked, they've got a run of softgoods, from hoodies, to snapbacks, to tees, which is about all poor Mike can afford these days considering Multiplicity ended his ability to make The Paper.