One vs Many
When lost in the details of a new venture, the most obvious steps can get overlooked, like filing all the paperwork with the appropriate agencies, or filing your nails before giving a penetrating deep-tissue massage. Get gear from a company who done learned the hard way: One vs Many.
After launching in 2008 under a name that shall not be mentioned, the District-based streetwear company hit a legal wall when they learned that said name had already been taken by an older women's swimwear brand; mildly nauseated but undeterred, they've just rechristened themselves with a new pre-menopausal handle. Tees include the just-dropped “DMV”, with stylized renderings of “DC”, “MD”, and “VA”; another depicting the company logo (one triangle swimming against the grain of many others); "Live green”, with vegetation sprouting out of the “live”; and “DC Punk”: three x's to replace the DC Flag's stars, an homage to local punk legends like Minor Threat -- who also had to change their name after a brief run as “I've got a mind to send a strongly worded letter!”. Other related randomness runs from logo'd, blue mesh hats, to a logo'd turntable slipmat, to just-dropped, neon-framed sunglasses which, at $7 a pop, make ZZ Top look like profligate dilettantes.
While everything's available online, you can also cop gear at One's “Cake and Kisses” parties; they're held every first Thursday of the month, and are sponsored by U-Street's Cakelove, whose donation of free pastries means you won't have to earn your dessert by digging your fingers into some guy's rolls.
