"Folk fashion" is somewhat of an oxymoron -- if that weren't true, then why did Bob Dylan pen that nudist anthem urging people to leave their bits "blowing in the wind"? Improving the sartorial image of "folk", Folk Clothing.
Now dropping their winter line in just a handful of US stores, Folk's a line of exceedingly handsome basics, crafted by a fashionable clan of Scotsmen whose first success oddly came from selling exclusively to Japanese boutiques, who were apparently eager to cultivate a "Highland of the Rising Sun" look. Lighter new stuff includes t-shirts like the carbon-finished, grey or moss "People T", with a front and back necklace of hand-holding figures, and the simple, soft "Stripe T" with front pocket and contrast sleeve accents in forest, tomato, or "petrol"; as well as more formal "shirting" like the chambray-denim finished "Pocket Shirt" buttondown, with a faded check pattern found in the "80s archives of a Portuguese mill", and the partial buttondown, checkered or navy "Grandad Shirt", designed with "a small cowboy reference" (Lil John Wayne?). There's also tons of true wintery gear, with outerwear like a moss or black bomber jacket made from vintage washed Japanese twill, and the simple "Long Mac" Â¾ pea coat with an extended back vent and collar tab; plus heavier knitwear like a subtly checkered, cotton/merino wool button up cardigan in black, navy, or charcoal, and the merino, chunky "rice stitch" Crochet Pocket Cardi, with brightly contrasting pocket stitching to call ever more attention to either side of your croche.
Because accessories make the man, similarly cozy-fying stuff runs from bright, heavy knit wool gloves with extra long cuffs, to a striped & logo'd scarf made from 100% Peruvian alpaca, sure to keep you warm in even the Mightiest Wind.