If you stop to think about, it's a little weird that Applebee's is doling out dollar margaritas every day in April. Just five days after the promotion concludes is Cinco de Mayo, an actual holiday in Mexico and, at American fast-casual restaurants, tequila Christmas.
Well, today Applebee's has connected the dots. It's extending the month of dollar margaritas -- cleverly nicknamed Dollaritas -- through May 5.
"Margaritas are extremely popular with our guests, and our Dollarita is the most refreshing drink money can buy," Patrick Kirk, vice president of beverage innovation at Applebee’s, said when announcing April as Dollarita month. "We first introduced the Dollarita to America last October, and we’re excited to bring it back in April as a reason to celebrate the return of spring."