“See where the product is made, meet the guy who distilled it, and then try it in a cocktail. That is a very unique part of the Indiana law,” said Travis Barnes, president of Hotel Tango, which he opened with a bunch of his law school buddies in 2014.
That little word “artisan” is very important. With it, distilleries are able to to sell direct to the consumer as opposed to through a distributor or at the grocery store.
“The artisan moniker, that little word, allows us to sell by the sample, by the bottle or by the cocktail,” said Barnes. “So you can own a federal distilling permit in Indiana and sell [liquor] through distribution, but you cannot sell it directly to a consumer.”
But it’s not that simple. The Indiana State Legislature still has strict limitations on distilling, Wuslich said.