Beer packaging isn't generally a high-brow game. Wide mouth cans in case you can't pour fast enough. Mountains that change color when the can is cold in case you're unable to tell temperature with your hand. And now, Natural Light -- one of the highest-selling beers in the U.S. last year -- is releasing a 77-pack in case you're not sure how many cans you need and think overkill is better than counting.
Anheuser-Busch, which owns the brand, is releasing the hexagonal package exclusively in College Park, Maryland for a limited time. The box, lovingly stamped "77 Natties," is filled with the oddly specific number not as a nod to the Talking Heads' debut album but the year in which Natural Light was brought into this world.