5Church Charlotte, Charleston and Atlanta… Oh My!
In November of 2015, Lynch and his partners opened the second 5Church location in Charleston, South Carolina. That wasn’t enough for Lynch and his crew. In June of 2016, 5Church Atlanta opened.
“The concept is the same in all three locations,” said Lynch. “Same décor, accents, and The Art of War on the ceilings. We wanted the soul of 5Church to shine through at all three locations. No guessing game where [the diners] are at.”
This strategic way of thinking carried over to their approach with all three of the restaurants.
“Our signature dishes are still the same, but the ingredients and the overall menu approach was changed to match each city,” explained Lynch. “Charleston is near the water, so the menu tends to be more seafood heavy. Atlanta is a larger city with a more diverse crowd who are willing to embrace a risk. We use more modern cooking techniques in Atlanta than we do in Charlotte.”
Speaking of Charlotte. The home base and the original of the chain concept got some love in 2016, too. Not to be outdone by the newer locations, the Charlotte location went through a décor refresh and a complete menu overhaul.
“We accumulated too many dishes [in Charlotte],” explained Lynch. “Too many items can stifle creativity, so we went back to where we started… a chef-driven menu that changes by what ingredients are available and not by what people want.”
The menu was scaled back to just 12 items to focus on quality and seasonality. Charlotte welcomed the change, especially since the beloved lamb burger remained on the menu, but there was one deletion that almost caused a revolt.
“The scallops are back,” said Lynch, laughing. “People were passionate about those. It was a business decision to take them off, but they are back now. Other than that, people are digging the scaled back menu.”