In what appears to be the next part of this, Mr. Bae is now planning to open his very own burger chain, which will naturally be called Salt Bae, according to a report by The New York Post. His restaurant empire has already signed a lease in Los Angeles and is also looking for a space in Manhattan's SoHo neighborhood. The LA spot, which is set to open next fall, will have a full liquor license and 4,000 square feet of space for you to 'Gram your well-seasoned cheeseburger into postmodern hyperspace.
Early reports say that Salt Bae (the restaurant) will be moderately priced, with table service and a counter for takeout.
“Multiple locations in Manhattan and Brooklyn are next,” Yavuz Pehlivanlar, executive vice president of Dogus, a Turkish conglomerate that's funding Mr. Bae's ventures, told the paper.