Companies say "back by popular demand" pretty loosely. It often doesn't mean much. People may like the thing, but that doesn't mean it inspires the kind of passion the phrase insinuates. Those may not have been the exact words used by Red Robin to announce the return of its Oktoberfest burger after five years off the menu, but that was the gist of it. This time, for at least one person, the burger -- served on a pretzel bun with ham and spicy mustard -- absolutely inspired that kind of passionate response.
"I had the burger in 2012 and loved it," Roxy Duffy of Hermosa Beach, California tells Thrillist. "I was super excited for the 2013 season to come around. Then I actually came to find out [the burger was] discontinued. They weren't going to bring it back, ever. It just kind of pissed me off." She began asking about the burger constantly, even tweeting at Red Robin daily for an entire year from a private account.
Duffy had never done anything like this before. Friends and family convinced her to take the campaign public. She started an account dedicated to one thing: the return of the Oktoberfest burger.
A quick search around social media shows that she's not the only person who enjoyed the burger or even the only one who asked Red Robin if it would ever make a return. But there's no one approaching the persistence and tenacity of Duffy.