If I were to ascribe a color to 2018, it would be the sort of rubbery gray hue that tends to color one's face right before vomiting: equal parts spackled sidewalk slate, split pea soup, and well whiskey laced with dehydrated urine and formaldehyde.
But for reasons unknown to me, The Pantone Color Institute, America's premiere collective of color experts and trend forecasters, declared Ultra Violet -- a warm, loud purple, likely found in Jimi Hendrix's wardrobe -- 2018's official color of the year. As a pseudo-ginger, this felt like a personal affront (not my color). But alas, this is not about me. And more importantly, the garbage fire that was 2018 is reaching its final hour, which brings us to Pantone's formal color selection for 2019: Living Coral.
The shade -- a fleshy pink, named for the ocean's more vibrant coral reefs -- is meant to affirm a sense of life. In an era marked by our near-apocolyptic sense of doom, the color is a balm. It soothes.
"In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy," Pantone declares on their website. "Living Coral embodies our desire for playful expression."