"Shame on you Publix," the Facebook post read, "for turning an innocent Latin phrase into a total embarrassment for having to explain to my son and others (including my 70 year old mother) about this joke of a cake."
Understandably, Stephen Colbert couldn't resist discussing this during his The Late Show monologue, which you can see at 1:15 in the clip above. He really summed up the situation best with the question, "Publix -- and I'm not asking this literally -- where do you get off?" Naturally, he then discussed how by its logic, the regional chain's name could be read as "pube licks." And that's unacceptable.
As a way to set the whole situation right, he did a little baking of his own and revealed what he called "cum cakes" -- pronounced like the Latin word, of course, not like... the other thing.