Step Up might not strike you initially as having the same kind of fan base as either of those shows, but there's a reason five sequels exist, and YouTube is betting they'll open their wallets for a series. After Step Up, YouTube will release the Karate Kid series Cobra Kai, starring William Zabka and Ralph Macchio. Thrillist spoke with Susanne Daniels, YouTube's Global Head of Original Content, about how the platform landed on these two shows, and how YouTube's original series can compete for eyeballs (and dollars) in a crowded digital streaming landscape.
A franchise name helps, but it's no guarantee. A quick glance at the recent slate of shows based on movies -- like Rush Hour, Limitless, Minority Report, The Firm, Ferris Bueller, and beyond -- reveals a graveyard of failed franchise crossovers. YouTube has an advantage, however, for predicting the success of a movie spinoff, and it already has another series in the works.