Beneath all the “fuck yous,” “step the fuck ups,” and “you better have my fucking tips,” what sticks out is Morris’ “rude with a smile” ethos. Sure, Poochie ribs the customers with some pretty pointed profanity, but it’s never overly mean and always damn funny. She, JB, and Chanel are like Chicago versions of the late, great Don Rickles, only they also serve burgers and dogs -- everything and everyone, with the exception of kids, is fair game.
When to insult someone and when to back off is a skill the employees learned the hard way back when the Circle was still new to Lincoln Park. People came in expecting a normal hot dog stand and, when met with the atypical customer service, shit could hit the fan. Like the time in the ‘90s, when one of the co-owners, Larry, said to a woman, ”Bitch, what do you want on your burger?” The woman’s husband demanded an apology, to which Larry responded, “Fuck you.” The man picked up a Heinz ketchup can, hurled it over the counter, and sent Larry to the hospital. Larry left the Circle a couple years later. This, Morris says, is when the crew realized being rude all day wasn’t good for business and safety.