This, according to an interview Mashable conducted with O.A.R. frontman Marc Roberge, has provided an unexpected boon for the band and their new single, "Paradise," which released Monday. Russia's scandal-plagued Olympic squad and its mysterious acronym has resulted in "the most coverage we’ve had ever" Roberge said.
The flurry of media, including calls from friends and family, started as soon as the Games kicked off.
"When the games started the phone calls started coming in, the emails, the texts — now to the point where every single morning I have a funny run-in with somebody about it," Roberge explained. "It’s grown into this thing, but it’s hilarious, it’s awesome and I love it."
Roberge is taking the association with professional curlers and hockey players in stride. He notes he's always loved the Olympics: