Apple CEO Tim Cook has Apple poised for something big. | Getty Images/Josh Edelson

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Whoever wins the AR race wins big  -- like iPhone big.
Attendees of WWDC 2017 try out the new ARKit | Apple
Apple headquaters in Cupertino, California. | Wikimedia/Joe Ravi (CC-BY-SA 3.0)
It's able to create interactive worlds literally out of thin air. 
YouTube/Unreal Engine
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