From the tax attorney secretly wailing "Wild Thing" on open mic night, to the Bacon Brothers secretly releasing five albums, few can resist the siren song of rock & roll. See what happens when a clothing label succumbs, when Aprill77Records drops tomorrow
77's a Parisian gear brand set to release original 7" vinyls from three bands to compliment a fresh truckload of slim-fitting rock-wear inspired by the phrase "music lives in our clothing" (just add liquor for a "party in our pants"). The new line starts with a series of shades-of-grey tees with thin-lined variations on 77's logo, well-woven cotton "Manchester" polos sporting left breast guitar-pick pockets, and "Martini" buttondowns with slim collars concealing an embroidered music note; for chillier weather, there's also the old-school punk, plaid-lined "Decontrol" motorcycle jacket -- made from thick black cotton instead of leather, so you'd better not decontrol. Slacks and jeans run the gamut from the narrow leg "Costello" trouser in "Division Grey" gabardine, to the elastine-infused "Munich" (complete with satin tuxedo side stripes), to skinny 5 pocket "Joey" jeans that come in both polka dots and "Thunder Zebra Print" (NSFSafari)
To officially release the line, Hayes Valley's Acrimony'll be hosting a party this Friday featuring giveaways of their vinyl, free Belvedere bevs, and a live performance by 77's own "The Red Hearts" -- because if there's one thing rock can't resist, it's the siren song of free clothes.