Even the most successful can't afford to bask in their glory too long -- if Molly Ringwald had kept busy after her John Hughes run, there'd of been no limit to her potential. Slumdog Millionaire even! Refusing to rest on their laurels, Alternative Apparel.
Capitalizing on the success of its insanely soft, surprisingly durable, subtly ballsy casual wear, Alt's hitting 2009 with both new pieces, and slight but highly effective tweaks on old ones. As for the latter, they've applied a "heathering" process to their signature semi-sheer burnout tees to create the Echo Park Deep V-Neck, the Beachwood Cut-Neck Ring, and the Long-Sleeved Crew -- all made by knitting polyester with rayon, then burning out the rayon to give each shirt an authentic uneven distressed pattern, or "just enough punk to make it pop" (so you're wearing Blink-182?). Wholly new offerings include the organic cotton/poly/rayon Eco-Heather Ringer tee (eco-green, red, royal blue) and the Palisades Pique Polo, made with Pima cotton, and available in five oddly edible colors, including "milky pink", "water", and "butter", the better to coat your rolls.
More non-tee '09: pocketed, five-buttoned vests (black, espresso), the Burnout Raglan w/ long sleeves, and additional colors for two Eco-Fleece Raglans, the longsleeve "Champ" and the shortsleeve, early-Lou Ferrigno-compliant "Gym Rat" -- for the man so angry, he can't rest on his laurels, because he's already burst through them.