Stuff designed to help you leave society for nature can have an alarming look that makes society wish nature would just keep you. Suit up without looking insane, at American Mountain
With bamboo floors, an HD-equipped lounge, and free Vitamin Water handouts, AmMo's a lofty boutique vending stylish but effective outdoor-wear to both serious enthusiasts, and people who get enthusiastic about looking serious. Jacket highlights include the waterproof, hand-stamped, 3-ply Gore-Tex "Theta AR", which takes 11hrs to make and comes in indigo, black, or candy apple red, and Arc'teryx's softshell, highly breathable Polartec "Hercules" (cactus, cobalt, copper); there're also flyweight button-downs designed for either under- or sans-jacket use, including Horny Toad's angular pinstriped "Concho", and the cream & brown "bohemian"-striped "Carthage" from prAna -- equally inspired by climbing, yoga, and "A". Also on hand: bottomwear (Mountain Khakis' wrinkle-free Alpine Utility Shorts) and trail-running shoes (Salomon, North Face, Simple), plus sleeping bags, tents, packs, shades, and watches, even freeze-dried Mountain House dinners and a PlatyPreserve wine carrier, which keeps out both oxygen and the reality of the fact that you're boldly going where they don't have bars.
'Til March 15, Mountain's clearing out winter stuff at 50% off, plus taking an additional 25% off any red-tagged item -- though nature's unlikely to want you if you spend the whole weekend talking about bargain hunting.