Beer Connoisseur Magazine

Get a lucky someone a two-year subscription to this locally published national beer periodical (whose inaugural issue's dropping Tues), and they'll toss in a logo hat or t-shirt. They'll also bump your chum up to VIP status thanks to your esteemed status as a Thrillist reader, getting him exclusive access to private events like beer/cheese pairings, where he'll realize Rogue Dead Guy is perfect with Hugh Grant films.