DYCE

Just founded by two GA Tech alums, DYCE's a, um, dice-themed gear line including watches like the stainless steel Starter, with interior dice-patterned straps, in black, w/ luminous orange numbering. They've also got tees like the blue "Gorilla vs. Octopus" with the warring beasts around paint splatters of yellow, black, and pink, plus allover die-printed belts, with a mini-armed/-legged diceman standing at the tip, waiting patiently for filthy nursery rhymes to become funny again.