When people tell you how they really feel, they're either seen as courageous, like Kanye West during the Katrina telethon, or out of touch, narcissistic, and prickish, like Kanye West during the Katrina telethon. Bravely crafting clothing that owns up to your contemptuous view of this crazy world, FKYRSHT. Now available on the World Wide 'Nets, FKYRSHT's a made-in-ATL gearsmith pushing unabashedly bad-attituded tees, sweatshirts, and caps created to represent "real life in all its disorientation", inspired by "those who loathe normalcy and praise chaos", and intended to highlight "the side that all people think about but most will never vocalize", which is whatever was on the B-Side of "I'm Too Sexy". T-shirts include "Hated By All" (which also says "Disliked By Few" under large "FYS" letters crossed by lighting bolts), the anatomical-heart-stabbing "Killing Love At The Source", and the shark-toothed "Love Will Eat You Alive", which apparently no one told Kurt Cobain. Other tees include the "Fullout Logo", which features the full company name in white marker-like text (now with more vowels!), and the red, black, or ice gray "The Mark", with two hands made of rectangular bars flipping the bird; for heavier wears, cop the "Crest" cotton crewneck sweater in gray or black, featuring an NFL-like "FYS" logo, which they say is "super official... with the whistle", just like that lifeguard who thought he was soooo cool with that weird white stuff all over his nose. No, it is NOT adult swim yet! I'm not getting out! You can pass the word around with a four-pack of B&W FKYRSHT stickers for a buck, or get a snapback cotton/twill cap in black or white, with an FYS crest on the side, and on the front in an old-school Raiders-like font, "The Haters", whom'a let you finish, but the Lakers had the best font to rip off of all time!!!